Personal Profile

Zheng Zhibin, Professor and Doctoral Supervisor, is a Discipline Leader and Young-Middle-Aged Key Faculty Member in Jiangxi Province's higher education institutions. Vice President of the Global Corporate Communication Association (GCCA); Executive Director of the CPC Newspapers and Periodicals Research Committee of the Chinese Association for the History of Journalism and Communication, Peer Reviewer and Appraisal Expert for National Social Science Fund projects; Thesis Review Expert for the Academic Degrees and Graduate Education Evaluation Center of the Ministry of Education, Special Researcher at institutions including Hainan Nanguo Think Tank; Member of the DMT Digital Marketing Talent Certification Review Committee; Member of the Jiangxi Provincial Journalism Ethics Committee.

Research Interests: Internet and New Media, Audience Studies, Advertising and Cultural Communication.

Has led over ten provincial/ministerial-level projects including National Social Science Fund and Ministry of Education Humanities and Social Sciences Fund initiatives. Authored four monographs including The Gate of All Wonders: A Study of Chinese Internet Events and Development Communication in China (Jiangxi Volume), with 20 CSSCI journal articles published. Recipient of multiple honors including the Provincial-level Journalism Prize/Radio and Television Prize, Outstanding Social Science Achievement Award, Outstanding Teaching Achievement Award, and the ZTE Teaching Aw