Xie Wei, PHD，Associate Professor, School of Journalism and Communication, Nanchang University Specializing in teaching and research in advertising and brand communication. In 2008, awarded the Chinese Government Scholarship for Overseas Studies under the "Japanese Ministry of Education, Culture, Sports, Science and Technology (MEXT) Scholarship" program ，pursued and obtained a doctoral degree in Japan.Author of over ten papers published in domestic CSSCI and core journals, conference proceedings, international journals, and academic  conferences. Author of one monograph and one textbook. Presided over or participated in eight national and provincial-level research projects. Recipient of awards including the Second Prize for Outstanding Teaching Materials in Jiangxi Province and the Nanchang University Teaching Quality Nomination Award. Guided students in various disciplinary competitions with provincial-level awards achieved. Served as judge for the National Green Exhibition Competition for College Students. Provided brand development, marketing planning, and cultural creative services for multiple enterprises, institutions, and government agencies.

Contact Address: No. 999, Xuefu Avenue, Honggutan New District, Nanchang City Contact

Email: weixie@ncu.edu.cn