Liu Xiping: Professor of the Advertising Department, concurrently serving as Deputy Director of the College's Professor Committee and a peer reviewer for the National Social Science Fund. With over two decades of experience in theoretical research and teaching in advertising and brand communication, he has successively led the completion of one National Social Science Fund project and one Humanities and Social Sciences Fund project of the Ministry of Education, as well as six other provincial-level projects. He has published two academic monographs, edited or co-edited two textbooks, and authored dozens of academic papers. Since starting his teaching career, he has actively guided postgraduate and undergraduate students to participate in various disciplinary competitions, winning more than ten national awards and dozens of provincial awards. He has also served multiple times as a judge for college-level competitions such as the College Awards, Golden Ox Awards, and Tiger Roar Awards. In recent years, he has provided brand culture construction and marketing planning services to nearly twenty brands within the province.

Email:Liuxiping@ncu.edu.cn.