Wang Bowei, Ph.D., Associate Professor and Master’s Supervisor, specializes in the sociology of communication, brand and advertising communication. She teaches courses including Principles of Public Relations and Brand Practice, Consumer Behavior and Marketing, and Case Studies in Creative Communication.She has conducted 1 National Social Science Fund project and more than 10 provincial/ministerial-level research projects. She has published over 40 papers in core journals such as Information Studies: Theory & Application, Editorial Friend, Journal of Huazhong University of Science and Technology (Social Science Edition), and Media Observer, and authored an academic monograph.Under her supervision, students have won more than 20 national-level awards in competitions including the National College Student Market Survey and Analysis Competition, National College Student Advertising Art Competition, China College Student Advertising Festival Campus Awards, and China College Student Public Relations Planning and Entrepreneurship Competition.

Email: wangbw048@ncu.edu.cn