Tang Xiaofang, Ph.D.Associate Professor, Head of the Department of Brand Communication, and Master’s Supervisor at Nanchang University。Dr. Tang Xiaofang serves as the Executive Director of the Advertising Education Professional Committee of the China Association of Higher Education, member of the Jiangxi Steering Committee for Journalism and Communication Education, and Deputy Director of the Audio-Visual Committee of the Jiangxi Critics Association. Serves as a committee member for DMT Digital Marketing Talent Certification, a council member of the Young Brand Scholars Forum, and a council member of the Cognitive Communication Society.

Dr. Tang has presided over two projects funded by the National Social Science Fund of China (one of which has been completed) and has hosted or participated in 16 vertical research projects at the national and provincial levels. Her academic output includes the publication of over 20 academic papers, two monographs, and the co-editing of three textbooks.

Research Interests：Advertising and Brand Communication、Digital Marketing、Television Arts

Courses Taught：Brand Operations and Management、Digital Marketing Communication、New Media Film and Video Creation

Contact Information：No. 999 Xuefu Avenue, Honggutan District, Nanchang City, Jiangxi Province

Email: tangxiaofang@ncu.edu.cn